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Think BR: Enduring brands

21 Nov 2012 | by Catherine Becker

sold in 1901, Heinz Beans was already an enduring brand when, in 1941, the Ministry of Food gave ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

, but the fast-food business came through with aplomb. Its 10m 'We all make the Games' campaign underlined its ...

Power 100 Next Generation: The full list 1-30

13 Nov 2012 | by Rachel Barnes

advertising, Virgin Media Sophie Macaulay, Cravendale brand manager, Arla Foods Anna Maguire, senior ...

Olympic Games' impact on big brand sales

09 Nov 2012 | by Tim Eales

analysts at Nielsen suggest this effect had sparked a junk food binge, with sales of fizzy drinks, sweets ... convenience food junkies. Average weekly volume sales of these products were -6% lower for the six weeks ... , not just some convenience foods. This impact must also be factored into any assessment of how much of a ...

Shoppers get back to basics

05 Nov 2012 | by Tim Eales

in most food categories - with one of the biggest drops seen in confectionery, down 1.3% year on year ... in frozen food: the fastest decline in volume sales across the major food sectors. The sales volume of household goods has reduced in almost all European countries, as consumers prioritise food. Over the 36 ...

Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

03 Nov 2012 | by Daniel Farey-Jones

experiment' to fight food waste : Unilever is launching a novel marketing initiative that will involve families reducing their food bills and household rubbish, with the findings being fed into Unilever ...

Knorr debuts jelly gravy pots from brand chef Igor Zago

02 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

Knorr, the Unilever-owned food brand, is launching its first marketing push for a new product

Unilever's Amanda Sourry: Why we are focusing on food waste

01 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

Unilever is addressing food waste as "one of the biggest issues that we know we need to deal with...in reducing their monthly food bill by 15% and their household rubbish by 25%. The Sustain Ability ... overall environmental footprint. Sourry said: "Food waste is one of the biggest issues that we know we ... latest initiative on documenting and helping to change consumer behaviour towards food waste because 70 ...

Unilever unveils six-month 'live social experiment' to fight food waste

01 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

Unilever is launching a novel marketing initiative that will involve families reducing their food...families reducing their monthly food bills by 15% and their household rubbish by 25%. Unilever ... three barriers to reducing food waste food going off quickly, throwing away leftovers, and preparing too much food. Speaking to Marketing, Nora Costello, brand building director, savoury, dressings ...

IAB Engage: Rimmel first to use new dual-screen ITV ad format

25 Oct 2012 | by Maisie McCabe

with Carat and Arla Foods' Cravendale brand in September, and Hazlitt said a quarter of the audience ...

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