Kraft's Sonia Carter: 'Hackathons are an interesting method'
06 Sep 2012
Kraft Foods UK's head of digital on the increasing popularity of all-night 'hackathons'
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FMCG brands are winning locally to grow globally
14 May 2013 | by Tim Kidd
. Food brands, for example, can introduce different flavours for varying consumer tastes, while ...
Big brands embrace all-night 'hackathons'
06 Sep 2012 | by Sarah Shearman and Rachel Barnes
A diet of pizza, crisps, fizzy drinks, beer and caffeine. This doesn't sound like the usual brain food, but when you're powering through the night as part of a 24-hour 'hackathon', these are often ... -fliers - and big brands are going to evolve. BRAND VIEW Sonia Carter, head of digital, Kraft Foods UK ...
Brands at the Olympics: Highs and lows so far
01 Aug 2012 | by Staff
's food vision centres on British provenance. - Did you expect the negative press that McDonald's has ...
Sector Insight: nappies and baby wipes
10 Jul 2012 | by Jane Bainbridge
and marketing for small, independent food companies supplying supermarkets. Winners and Losers ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... is key, says Daryl Fielding, vice-president of marketing, Kraft Foods Europe (see below). 'Any brand ... and Alex Brownsell BRAND VIEW Daryl Fielding, vice-president of marketing, Kraft Foods Europe ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
, Premier Foods vowed to cut costs to help fund a 50m advertising blitz for its eight 'power brands ... to reaching housewives, their target audience, says Jon Goldstone, Premier Foods' outgoing group marketing ... of the fast-food chain's marketing division last February, cutting the UK team from 10 to four people ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ...
Sector Insight: Vitamins and supplements
08 Feb 2012 | by Jane Bainbridge
-running the day-to-day business of Vitabiotics he sits on the council of the Health Food Manufacturers Association ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
) Dinner we realised a lot of people go out in spite of the food - a totally different concept from the Fat ...
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