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Costa Coffee's growth is down to "reassuringly proud" strategy

30 Apr 2013 | by Jenny Ashmore

Masala is most commonly named as the British food of choice, we turn to Costa coffee as the shop ...

Why Unilever is making real progress with its Sustainable Living Plan

24 Apr 2013 | by Chris Arnold, founder of Creative Orchestra

after dark. Tackling food related health issues, Unilever is also focusing on improving nutritional ...

Philadelphia calls £35m Euro ad pitch

07 Mar 2013 | by Jeremy Lee

The business is handled by JWT, which has a long-standing relationship with the brand s owner, Mondelez International, formerly Kraft Foods. Philadelphia is looking to appoint an agency to work ... account. Mondelez was created in October last year after the decision to spin off the Kraft Foods North ...

Rolex named number one consumer Superbrand for second year running

25 Feb 2013 | by Ben Bold

, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ...

British farming bodies unite to capitalise on horsemeat scandal

15 Feb 2013 | by Ben Bold

-contaminated supermarket food....situation. "They feel let down by what looks like a criminal element in an isolated part of the food chain, which has certainly not helped in reassuring consumers that the food they are buying is what ... launch a new "farm and factory" website as part of plans to open up its food supply chain to consumers ...

Tesco tackles horsemeat scandal with website showing food suppliers

15 Feb 2013 | by Ben Bold

Tesco is to launch a new "farm and factory" website as part of plans to open up its food supply...by an industry leading commitment to enable you to find out much more about what's in the food we sell and how ... -engage customers in a "new conversation". Meanwhile, 11 of UK's largest food suppliers, including Tesco, Compass ...

Kettle Chips brings in Emanate to promote brand makeover

04 Feb 2013 | by Lynsey Barber

Kettle Foods, the maker of Kettle Chips, has called in Emanate to support a brand repositioning...The crisp maker, owned by Diamond Foods, called a pitch in April last year for an agency to work ... -term brand work by Kettle Foods throughout 2013. Activity will focus on reaching a younger audience of food enthusiasts and position the brand around the idea of the crisps being hand-crafted. Emanate ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

obvious opportunities for the likes of food brands, media channels, retailers and airlines to tailor ... that this issue - or, rather, collection of issues - will dominate many sectors in 2013, from the food industry ...

Mondelez International consolidates UK digital account into three agencies

07 Jan 2013 | by Sara Kimberley

The food giant, which owns brands such as Dairylea, Cadbury and Oreo, began the process in March as it sought to streamline its agency roster. Agencies that had been on the Kraft Food s digital business included Work Club, G2 Joshua, Proximity London, CMW London, Publicis Chemistry and Ogilvy Mather. CMW ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

, but the fast-food business came through with aplomb. Its 10m 'We all make the Games' campaign underlined its ...

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