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Philadelphia calls £35m Euro ad pitch

The business is handled by JWT, which has a long-standing relationship with the brand s owner, Mondelez International, formerly Kraft Foods. Philadelphia is looking to appoint an agency to work ... account. Mondelez was created in October last year after the decision to spin off the Kraft Foods North ...

Mondelez International consolidates UK digital account into three agencies

The food giant, which owns brands such as Dairylea, Cadbury and Oreo, began the process in March as it sought to streamline its agency roster. Agencies that had been on the Kraft Food s digital business included Work Club, G2 Joshua, Proximity London, CMW London, Publicis Chemistry and Ogilvy Mather. CMW ...

Unilever confirms £3bn media roster

Mindshare Unilever confirmed its global communications planning for its personal care, refreshment, foods ...

ASA gives thumbs up to Vernon Kay ad for Flora

of permitted health claims made on foods. The complainants challenged the suggestion that Flora Cuisine had ...

PHD lands bulk of Unilever media planning

to pick up all of the food and personal care brands. The household brands, which include Persil ...

Onken holds £10m international media pitch

s business in the UK and the US. Onken, which Emmi bought in 2010 from the German food company Dr Oetker ...

Bakers creates TV soundtrack just for dogs

Bakers, the Nestle owned pet food brand, has created an ad for dogs, which includes a high

Mooncup asks women to get in tune with their vaginas

weighing up different options in terms of, say, the food or clothes we buy, most of us reach for the same ...

Wrigley brings back 'Food Creatures'

new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...

Rachel's Dairy appoints HMDG to advertising account

The agency won the account after a competitive pitch against two undisclosed agencies. HMDG will focus on driving awareness and attracting new consumers who have an interest in healthy eating and an appreciation of quality food values. Steve Clarke, Rachel s Dairy marketing director, said: "HMDG really ...

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