15 Feb 2013
| by Ben Bold
-contaminated supermarket food....situation.
"They feel let down by what looks like a criminal element in an isolated part of the food chain, which has certainly not helped in reassuring consumers that the food they are buying is what ...
launch a new "farm and factory" website as part of plans to open up its food supply chain to consumers ...
experiment' to fight food waste : Unilever is launching a novel marketing initiative that will involve families reducing their food bills and household rubbish, with the findings being fed into Unilever ...
with Carat and Arla Foods' Cravendale brand in September, and Hazlitt said a quarter of the audience ...
, the former Premier Foods group marketer, to head up marketing for the company s food and ice-cream category ...
of permitted health claims made on foods.
The complainants challenged the suggestion that Flora Cuisine had ...
The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards.
This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...
01 May 2012
| by Kim Benjamin
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
within its food division now contain less than one-third saturated fat, while renewably energy now ...
Bakers, the Nestle owned pet food brand, has created an ad for dogs, which includes a high
The campaign, created by Koala Ltd, breaks on Tuesday (22 November) and features a TV ad for the PharmaCare Europe-owned brand, supported by press activity. Media buying is handled by AdConnection.
The TV ad promotes Sambucol as a natural food supplement for the entire family, highlighting ingredients ...