Power 100 Next Generation: The full list 1-30
13 Nov 2012 | by Rachel Barnes
advertising, Virgin Media Sophie Macaulay, Cravendale brand manager, Arla Foods Anna Maguire, senior ...
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Who's responding to Britain's direct mail?
10 Dec 2012 | by Alice Dunn
of envelopes is key to making the most out of this medium When it comes to food, drink and household product ...
Sales promotion: beyond the zero-sum game of deep price cuts
19 Oct 2012 | by Stuart Derrick
Foods-owned brand could look at running a loyalty scheme. With the ongoing economic gloom ... by companies as diverse as supermarkets Tesco and Sainsbury's, food and drink brands Starbucks and Coca ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
business grappled with rising food prices, which have placed significant pressure on the UK market ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ... on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...
Moody Britain 2010: Putting the pieces back together
29 Sep 2010 | by Pulse @ McCann London
, they are significantly more likely to agree that they have bought cheaper food over the last 12 months (59% vs. 46 ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...
Amazon takes on supermarkets with online grocery offering
07 Jul 2010 | by Joe Thomas
tremendous online brand strength in a new market. Its established model in non-food gives Amazon scope ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
Cadbury becomes first brand to sign up to new Yahoo! and Nectar service
12 Feb 2010 | by Sara Kimberley
by brand owners including Kraft Foods and Nestl . However, Cadbury is the first brand to launch a ...
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