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FMCG brands are winning locally to grow globally

14 May 2013 | by Tim Kidd

. Food brands, for example, can introduce different flavours for varying consumer tastes, while ...

Costa Coffee's growth is down to "reassuringly proud" strategy

30 Apr 2013 | by Jenny Ashmore

Masala is most commonly named as the British food of choice, we turn to Costa coffee as the shop ...

Why Unilever is making real progress with its Sustainable Living Plan

24 Apr 2013 | by Chris Arnold, founder of Creative Orchestra

after dark. Tackling food related health issues, Unilever is also focusing on improving nutritional ...

Can marketers 'just be marketers' and still get to the top? The Marketing Society Forum

27 Mar 2013

- CLAIRE HARRISON-CHURCH, BUSINESS CATEGORY DIRECTOR, SWEET, PREMIER FOODS What makes marketers great ...

Rolex named number one consumer Superbrand for second year running

25 Feb 2013 | by Ben Bold

, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ...

British farming bodies unite to capitalise on horsemeat scandal

15 Feb 2013 | by Ben Bold

-contaminated supermarket food....situation. "They feel let down by what looks like a criminal element in an isolated part of the food chain, which has certainly not helped in reassuring consumers that the food they are buying is what ... launch a new "farm and factory" website as part of plans to open up its food supply chain to consumers ...

Tesco tackles horsemeat scandal with website showing food suppliers

15 Feb 2013 | by Ben Bold

Tesco is to launch a new "farm and factory" website as part of plans to open up its food supply...by an industry leading commitment to enable you to find out much more about what's in the food we sell and how ... -engage customers in a "new conversation". Meanwhile, 11 of UK's largest food suppliers, including Tesco, Compass ...

Product of the Year - 2013: the winners

31 Jan 2013

of food categories in the awards, says Product of the Year managing director Mike Nolan. In the UK branch of the awards, non-food FMCG has usually accounted for 70%-80% of entries - in contrast to most of the other ...

Is it damaging for premium brands to introduce cheaper types of products? The Marketing Society Forum

24 Jan 2013

(formerly of Kraft Foods Europe) Companies can damage brands in the pursuit of volume in three ways ...

Champions of Design: Smeg

23 Jan 2013 | by Staff

that manufacture products for food-service customers, including commercial ovens and dishwashers designed ...

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