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Kerry Foods appoints Cirkle for UK and Ireland growth drive

The global chilled foods heavyweight behind brands such as Wall's and Dairygold has appointed...The agency beat two others to win the retained b2b work with Kerry Foods, whose portfolio ... will report to Kerry Foods' shopper marketing director Sue McVie and focus on helping the company to reach its ... Kinsey, MD of Cirkle, said: The core message will focus on the breadth of category that Kerry Foods ...

BrandMAX 2012: 'Big data itself does nothing', says Co-operative's insight chief

the national mood is lower, people eat more comfort foods, which contain ingredients such as butter. He said ... they will want more comfort food? It's not a one-to-one personalisation but it is an interesting leverage of data ...

BrandMAX 2012: 'Don't be Pizza Express', says Sky data specialist

could be a big opportunity for them. They have got some big competitors for those sorts of food offers ...

Food service company Brakes brings in Nexus Communications

Food service sector supplier Brakes has appointed Nexus Communications as its retained PR agency...Brakes is a distribution company supplying food, drink and other products, mainly to the catering industry. Nexus remit covers all aspects of trade PR, including the M J Seafood and Woodward Foodservice ... as the leading food service company in the UK. Nexus director Kevin Coles will lead the account. He said ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Marketing for sustainable consumption

such as the Department for the Environment, Food and Rural Affairs were invited to use shower sensors and write about ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...

Camargue founder Andrew Litchfield steps back from day-to-day role

communications at food service company Aramark. Lloyd, who has been with Camargue for 13 years and previously ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix....of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... , will give Bright Food access to extensive brand-building, technical and product-development capability ... GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS The elements of the marketing strategy ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

FIELDING, VICE-PRESIDENT, MARKETING, EUROPE, KRAFT FOODS The qualities that make a great chief ...

 

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