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Can marketers 'just be marketers' and still get to the top? The Marketing Society Forum

27 Mar 2013

- CLAIRE HARRISON-CHURCH, BUSINESS CATEGORY DIRECTOR, SWEET, PREMIER FOODS What makes marketers great ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

Shell UK - Can an energy company be customer focused? Kerry Foods - Brand revitalisation ...

Rolex named number one consumer Superbrand for second year running

25 Feb 2013 | by Ben Bold

, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ...

Ex-FindaProperty marketer Sheraz Dar joins OpenRent

31 Jan 2013 | by Alex Brownsell

us to help develop and grow the business." Dar is a former head of marketing at Premier Foods. He ...

Kerry Foods appoints Cirkle for UK and Ireland growth drive

18 Dec 2012 | by John Owens

The global chilled foods heavyweight behind brands such as Wall's and Dairygold has appointed...The agency beat two others to win the retained b2b work with Kerry Foods, whose portfolio ... will report to Kerry Foods' shopper marketing director Sue McVie and focus on helping the company to reach its ... Kinsey, MD of Cirkle, said: The core message will focus on the breadth of category that Kerry Foods ...

BrandMAX 2012: 'Big data itself does nothing', says Co-operative's insight chief

04 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

the national mood is lower, people eat more comfort foods, which contain ingredients such as butter. He said ... they will want more comfort food? It's not a one-to-one personalisation but it is an interesting leverage of data ...

BrandMAX 2012: 'Don't be Pizza Express', says Sky data specialist

04 Oct 2012 | by Maisie McCabe

could be a big opportunity for them. They have got some big competitors for those sorts of food offers ...

Food service company Brakes brings in Nexus Communications

13 Aug 2012 | by Matt Cartmell

Food service sector supplier Brakes has appointed Nexus Communications as its retained PR agency...Brakes is a distribution company supplying food, drink and other products, mainly to the catering industry. Nexus remit covers all aspects of trade PR, including the M J Seafood and Woodward Foodservice ... as the leading food service company in the UK. Nexus director Kevin Coles will lead the account. He said ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Marketing for sustainable consumption

13 Jun 2012

such as the Department for the Environment, Food and Rural Affairs were invited to use shower sensors and write about ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...

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