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Reinventing marketing: We need to rediscover the real meaning of brand trust

11 Aug 2010 | by Alan Mitchell

of the decisions we make are driven by primeval instincts of attraction (food, sex) or flight (risk, danger ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

The Marketing Society Forum - Is a long-term 'interim marketing director' damaging for a brand?

16 Jun 2010 | by Staff

food, pregnancy tests and trains, I am, obviously, perfectly qualified to market Greggs sandwiches ...

Power 100: Next Generation

02 Jun 2010 | by Nicola Clark

of products - from the fast-paced media world of Sky to frozen-food brands McCain and Birds Eye ... -on position. 'Some of our agencies aren't sufficiently down-to-earth to get who the frozen food consumer is ... are not junk food. McCain has sought to achieve this via its 'It's all good' positioning. For someone who had ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

goes into its food - 10 years of improvements in this area made the ad possible. A decision ... -out of Krushems, the fast-food chain's answer to the McDonald's McFlurry. She is backing the launch with TV ads ... -running 'food porn' advertising could be Sharp's way of showing his incoming boss that he still has a few ...

Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

that work, both then and now? How can brands be so elastic? Is there something about putting food ...

BR Video: Coca-Cola and M&S ads fill consumers with festive cheer

23 Dec 2009 | by Susan Billinge

It must be Christmas, the TV is over-run with ads for food and department stores, all tugging ... of adverts...food adverts... I suppose they're appropriate for Christmas." Laurence, 25, mentioned ... too believe." Iceland party food ads also came under scrutiny. Chris said: "I absolutely hate them ...

Findus boosts marketing team with new hire

16 Nov 2009 | by Staff

LONDON - Frozen foods giant Findus has hired Nick Jackson to the new role of consumer development...agencies Findus is Europe's largest frozen food and seafood companies with a 1.1 billion turnover ...

BR Video: Consumers downplay influence of food and drink ads

11 Nov 2009 | by Susan Billinge

LONDON - Food and drink ads can influence purchasing decisions, some consumers admit in the latest...Our interviews with members of the public about how advertising influences their food and drink ... that deliver measurable impact on sales. Most people interviewed were unconvinced of the effectiveness of food ... equipment and seeds, encouraging both teachers and children to grow their own food. The campaign included ...

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