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Can marketers 'just be marketers' and still get to the top? The Marketing Society Forum

27 Mar 2013

- CLAIRE HARRISON-CHURCH, BUSINESS CATEGORY DIRECTOR, SWEET, PREMIER FOODS What makes marketers great ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

Shell UK - Can an energy company be customer focused? Kerry Foods - Brand revitalisation ...

Rolex named number one consumer Superbrand for second year running

25 Feb 2013 | by Ben Bold

, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ...

Ex-FindaProperty marketer Sheraz Dar joins OpenRent

31 Jan 2013 | by Alex Brownsell

us to help develop and grow the business." Dar is a former head of marketing at Premier Foods. He ...

BrandMAX 2012: 'Big data itself does nothing', says Co-operative's insight chief

04 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

the national mood is lower, people eat more comfort foods, which contain ingredients such as butter. He said ... they will want more comfort food? It's not a one-to-one personalisation but it is an interesting leverage of data ...

BrandMAX 2012: 'Don't be Pizza Express', says Sky data specialist

04 Oct 2012 | by Maisie McCabe

could be a big opportunity for them. They have got some big competitors for those sorts of food offers ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Marketing for sustainable consumption

13 Jun 2012

such as the Department for the Environment, Food and Rural Affairs were invited to use shower sensors and write about ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 2012

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix....of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... , will give Bright Food access to extensive brand-building, technical and product-development capability ... GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS The elements of the marketing strategy ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

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