Brands and content: what's the story?
31 Jan 2012 | by Mark Lonergan, August Media
, Ocado, Warner Leisure Hotels, City Guilds, Whole Foods Market and P O Cruises. In January ...
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Risks of cosmetic surgery
07 Mar 2012 | by Steve Bates, APCO Worldwide
of working? Developing front of packet traffic light food labelling proposals at the Department of Health ... agreement, and in partnership with many in the food industry was worthwhile and rewarding. From PRWeek ...
Forward Thinking Essays 2012: The public has the power, Richard Millar, Hill+Knowlton Strategies
24 Jan 2012 | by Richard Millar, Hill+Knowlton Strategies
over the corporate brand is more potent than ever because we do care who produces our food ...
From the inside out
07 Dec 2011 | by Robin Gadsby, Forever Beta
Indian food and watching cricket or Formula One races. This led us to the brand positioning of "tastes ...
Dynamic Integration
07 Dec 2011 | by Colin Mitchell, Ogilvy & Mather
? What if the debate about nutrition changes (from sugar to food quality, for example)? What if retailers ...
The Perfect Storm; Integration roundtable discussion
07 Dec 2011 | by Stuart Derrick
remains an ambition rather than an actuality for many businesses. Getting the message up the food chain ...
Back to basics
10 Nov 2011 | by Sheree Hellier, Institute of Direct and Digital Marketing
children (all useful stuff when you have to sell a double-page ad in between the travel and food sections ...
Harnessing trend intelligence: Louise Lloyd, Cirkle
12 Oct 2011 | by Louise Lloyd, deputy managing director, Cirkle
to launch Russell Hobbs' premium food-preparation appliances. It positioned the consumer as a culinary ...
Greater Insight: Round table
26 Jul 2011
, Pat Thomas, head of insight at Premier Foods, agrees that insight has to be actionable. 'Insight ... Pat Thomas head of insight, Premier Foods ...
Where to invest for digital success
20 Jul 2011 | by Lynsey Barber
, chief marketing officer for online takeaway food aggregator Just-Eat, agrees. 'If you're trying to get ...
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