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Client View - Nick Hindle, McDonald's: Managing the McFightback
07 Apr 2011 | by Nick Hindle, McDonald's
history - a storm in a teacup became a tipping point for the brand. Then Fast Food Nation became a ... and Kris Kristofferson were lined up for the Hollywood take on Fast Food Nation and its author Eric ... this alongside Jamie Oliver's crusade for higher quality food. McDonald's had become the poster child ...
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