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Client View - Nick Hindle, McDonald's: Managing the McFightback

history - a storm in a teacup became a tipping point for the brand. Then Fast Food Nation became a ... and Kris Kristofferson were lined up for the Hollywood take on Fast Food Nation and its author Eric ... this alongside Jamie Oliver's crusade for higher quality food. McDonald's had become the poster child ...

Sector insight: Health and fitness clubs

are personal training, health and beauty treatments and food and beverage sales. However, additional spend ...

Marketing's Field Marketing League Table 2009

, but long-term contract activity is flourishing, thanks to the need of food and drinks brands to maintain ...

Biggest brands: Top 100 global brands by value 2009

in sales of organic food has been well documented, consumers are rewarding themselves with treats such as fast food, cigarettes and alcohol. In line with this, McDonald's (+34%), Marlboro (+33%) Budweiser (+23 ...

Biggest brands: Top 100 online advertisers 2009

display advertising is the FMCG sector. Food, cosmetics and toiletries and drink brands barely mustered ...

Top 100 creative agencies 2009

. Whether consumer goods such as food and drink will withstand the recession better than durable goods ...

Biggest brands: Top 20 brand categories 2008

perceived as environmentally unfriendly. Two sectors made a surprising comeback this year. Frozen food ... crunch and food price-rises grind on, own-label products are no longer being viewed with suspicion ...

Biggest brands: Top 50 grocery brands by sales 2008

fuel costs, consumers are still buying Pedigree dog food and drinking more wine than ever before ... to pay for taste and convenience. Food now represents only 9%-10% of our disposable income, and we have ... -biggest-selling drink in the hot beverages category, is the result of heavy investment by parent Kraft Foods. A redesign ...

Top 100 online advertisers

, Yell, Land Rover and ING Direct. McDonald s was the only standalone food brand in the top 100 ... food brands will invest in online marketing following restrictions imposed on the TV advertising of foods high in fat, salt or sugar. Four of the top 100 advertisers dedicated less than 2 ...

Top 100 creative agencies 2008

and confident enough to hunt for food in territory they previously never thought to enter. Having invested ...

 

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