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Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs

28 Mar 2013 | by Charles Vallance and David Hopper

've been 85 times; I like the people, their heritage, their tradition, their food, and the jetlag doesn ...

Can marketers 'just be marketers' and still get to the top? The Marketing Society Forum

27 Mar 2013

- CLAIRE HARRISON-CHURCH, BUSINESS CATEGORY DIRECTOR, SWEET, PREMIER FOODS What makes marketers great ...

Open up to prove British food quality

01 Mar 2013 | by Joanne Denney-Finch

The events of the past few weeks have shocked the British food industry and dented consumer...means making it our responsibility to tell the story of food production as often and as creatively ... discussions between Defra and the food industry. We will continue to bring everyone together to think about ... conference this week, to tell the story of the food supply chain. This means opening the doors of our ...

Findus pays price for cutting costs on PR

13 Feb 2013 | by Alec Mattinson

. The disaster afflicting the private equity-backed frozen food firm is not of PR s making. But a company ... surprise no-one if the story now morphs into one of public health and food safety. The horsemeat scandal clearly calls into question the integrity of the food chain and thus far neither Defra nor the Food ...

Helen Edwards: research industry guilty of hyping dubious data

23 Jan 2013 | by Helen Edwards

The food industry is fair game for critics on issues such as food waste, but researchers...the world's food goes to waste. Incongruously, it emanated from the UK's Institution of Mechanical Engineers ... on an already softened-up food industry. The story was gleefully seized upon by media across the globe ... regurgitated the report's key findings, and set about apportioning blame. Food manufacturers and retailers ...

Can regular discounts drive loyalty as well as opportunistic purchases? The Marketing Society Forum

17 Jan 2013

YES - JAMES MURPHY, FOUNDING PARTNER AND CHIEF EXECUTIVE, ADAM EVE/DDB If the product being promoted is in a category where consumption is habitual, then regular discount promotion can effect loyalty - and, in many instances, is designed to totally change loyalty. Categories like food ...

Starbucks: has its tax offer come too late?

04 Dec 2012 | by Noelle McElhatton

social and environmental credentials at ground level, for example, donating unsold food to the homeless ...

Think BR: Enduring brands

21 Nov 2012 | by Catherine Becker

sold in 1901, Heinz Beans was already an enduring brand when, in 1941, the Ministry of Food gave ...

Think BR: Why retailers are losing the brand war

05 Nov 2012 | by Thayne Forbes

Premier, one of the UK s leading food producers, has recently given up a 75 million bread ... between retailers and manufacturers which is particularly prevalent in the food and drink industry ... that when food shopping, only 18% of those surveyed listed price as the deciding factor. Kantar also ...

Think BR: From pixel to plate - food & drink marketing in a digital age

16 Oct 2012 | by Robert Goldsmith

When it comes to food and drink marketing there are a few house rules to consider if you want...tangy and tasty finish courtesy of some delicious Indian street food samples from the Soho restaurant @Moolis . The main event menu entitled The Social Business of Food comprised talks from Ollie Lloyd ... that food and drink digital marketing is coming of age. Engagement through strong and relevant content ...

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