Search results for "Food

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Can marketers 'just be marketers' and still get to the top? The Marketing Society Forum

- CLAIRE HARRISON-CHURCH, BUSINESS CATEGORY DIRECTOR, SWEET, PREMIER FOODS What makes marketers great ...

Can regular discounts drive loyalty as well as opportunistic purchases? The Marketing Society Forum

YES - JAMES MURPHY, FOUNDING PARTNER AND CHIEF EXECUTIVE, ADAM EVE/DDB If the product being promoted is in a category where consumption is habitual, then regular discount promotion can effect loyalty - and, in many instances, is designed to totally change loyalty. Categories like food ...

Starbucks: has its tax offer come too late?

social and environmental credentials at ground level, for example, donating unsold food to the homeless ...

Think BR: Enduring brands

sold in 1901, Heinz Beans was already an enduring brand when, in 1941, the Ministry of Food gave ...

Think BR: Whose health is it anyway?

The overlap between government and food manufacturers appears when topics such as food labelling ... choices about the food they buy." Visual systems are more readily noticed and also then found ... shopping - with the cost of healthier foods at odds with "making sure my child eats". Healthy, cost ...

Think BR: Are you ready to compete?

99p Stores is repositioning itself as a one stop shop for consumer food purchases with the introduction of a frozen food section to its stores. This may seem like a minimal threat to the major ...

Think BR: Communicating Britishness through advertising

interested in where their food comes from. This often relates to traceability and transparency, for example ...

Think BR: Making the most of the fuzzy front end

still have junk food in their kitchen cupboards. Brands need to speak to both faces. Another ...

Think BR: Brands should be banging the drum for festival marketing

in anything from music and sports to food and fashion, with men and women from 16 to 60 buying tickets ...

Brand Manager of the Week: Lucy Green

. What is your favourite pub? The Black Pig in Tunbridge Wells. Lush, locally sourced food, tranquil ...

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