27 Mar 2013
- CLAIRE HARRISON-CHURCH, BUSINESS CATEGORY DIRECTOR, SWEET, PREMIER FOODS
What makes marketers great ...
17 May 2012
A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix....of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ...
, will give Bright Food access to extensive brand-building, technical and product-development capability ...
GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS
The elements of the marketing strategy ...
23 Mar 2012
FIELDING, VICE-PRESIDENT, MARKETING, EUROPE, KRAFT FOODS
The qualities that make a great chief ...
this week, Patrick Cairns, the seasoned Unilever marketer and former Plum Baby boss, has joined Kallo Foods ...
11 Aug 2010
| by Alan Mitchell
of the decisions we make are driven by primeval instincts of attraction (food, sex) or flight (risk, danger ...
16 Jun 2010
| by Staff
food, pregnancy tests and trains, I am, obviously, perfectly qualified to market Greggs sandwiches ...
11 May 2010
| by Helen Edwards
that work, both then and now? How can brands be so elastic? Is there something about putting food ...
17 Nov 2008
| by Esmee Williams
with retailers in an all-out battle for consumer spend and food and drink brands are obviously at the very...factors than "BOGOF" deals and supermarket location. The growth of food and drink shopping online means ...
of food related user-generated sites -- with recommendations ranging from which supermarket to shop at ...
28 Aug 2008
| by Mark Hadfield
't make up for the fact that I had no food in the cupboards and had spent considerable time chasing them ...
19 Aug 2008
| by Ardi Kolah
, electricity, water and food, coupled with the collapse of the property market and consumer confidence ...
to remove filters