03 Oct 2012
| by Helen Edwards
to dog food. So it's easy to nod in anticipation to one that might apply to you.
14 Sep 2012
| by Karolina Drakic
Companies have been quick to capitalise on certain health trends and government advice. Nothing exemplifies this more than the five a day mantra with multiple food and drink manufacturers claiming ...
, fast food chains, snack foods and, of course, tattoos and sex toys.
Global sales of vibrators ...
12 Sep 2012
Marketing controller, Pilgrim's Choice and MU, Adams Foods..., and the turn from a focus on fat to carbohydrate content in foods.
What hobbies do you have?
10 Sep 2012
| by Graham Hodge
the most brand-weary visitor to the Olympic Park. The jumble of food concessions and megastores on London ...
06 Sep 2012
| by Jon Weeks
The overlap between government and food manufacturers appears when topics such as food labelling ...
choices about the food they buy."
Visual systems are more readily noticed and also then found ...
shopping - with the cost of healthier foods at odds with "making sure my child eats". Healthy, cost ...
05 Sep 2012
| by Simon Norris
The latest research from the British Retail Consortium has revealed that online retail sales of non-food items are up 15.6% from last year despite a slowdown in the industry overall.
I wonder whether the trend holds true for the retailers that are embracing the cross-channel which is much wider ...
31 Aug 2012
| by Marianne Knight
their own food - rather than cut back spending on their pets.
So it s clear that we Brits love our pets ...
, we also know that pet food trends tend to follow human food trends - and given the big and continuing focus on health and wellness for human food, pet food will soon follow suit.
23 Aug 2012
| by Katherine Levy
But if you take the figures at face value, then you risk misunderstanding how the magazine industry is faring.
Yes, the men's lifestyle and women's lifestyle sectors are both down overall; yes, a number of big special-interest brands (BBC Top Gear and BBC Good Food) are suffering double-digit losses ...
22 Aug 2012
Describe yourself in three words.
Focused, bold, reliable.
How would you define marketing?
A promise made, and kept.
What would you be if you weren't a brand manager?
A food critic.
What advice would you give someone starting their marketing career?
Work for a brand you ...
14 Aug 2012
| by Liz Wilson
99p Stores is repositioning itself as a one stop shop for consumer food purchases with the introduction of a frozen food section to its stores.
This may seem like a minimal threat to the major ...