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Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs

've been 85 times; I like the people, their heritage, their tradition, their food, and the jetlag doesn ...

Sector Insight (interactive): sweet and savoury spreads/dips

Goldstone, vice-president, brand-building, foods and ice cream, Unilever Last year Goldstone joined Unilever to head marketing across its food and ice-cream portfolio, which includes yeast-extract spread ... -Cola, PepsiCo and, most recently, Premier Foods, where he was group marketing director. Kirstie Jamieson ...

Can marketers 'just be marketers' and still get to the top? The Marketing Society Forum

- CLAIRE HARRISON-CHURCH, BUSINESS CATEGORY DIRECTOR, SWEET, PREMIER FOODS What makes marketers great ...

When trouble brews, marketers ignore social-media at their peril

customer-service channel dealing with issues relating to food deliveries and product availability, rather ...

Why long copy makes up for Tesco's Twitter silence

probably. The ads are all about how Tesco is cleaning up its food-supply chain, and as a piece of brand ...

Foursquare: what happens after hype turns to cynicism

traditional Danish food, with Carlsberg Dark on tap, hidden away down by the canal past the National Museum ... - amazing coffee, great food, and a favourite among some of the Noma staff. http ...

Funkypigeon.com: Giving Gio Compario a run for his money in the irritation stakes

.com at the bottom of the advertising food chain. No doubt this was the strategy. Brand strategy verdict A ...

Helen Edwards: research industry guilty of hyping dubious data

The food industry is fair game for critics on issues such as food waste, but researchers...the world's food goes to waste. Incongruously, it emanated from the UK's Institution of Mechanical Engineers ... on an already softened-up food industry. The story was gleefully seized upon by media across the globe ... regurgitated the report's key findings, and set about apportioning blame. Food manufacturers and retailers ...

Can regular discounts drive loyalty as well as opportunistic purchases? The Marketing Society Forum

YES - JAMES MURPHY, FOUNDING PARTNER AND CHIEF EXECUTIVE, ADAM EVE/DDB If the product being promoted is in a category where consumption is habitual, then regular discount promotion can effect loyalty - and, in many instances, is designed to totally change loyalty. Categories like food ...

Argos: The retail chain's Christmas ad campaign is well-branded, but lacks creative ideas

that these are aliens at all. They have no alien quirks. No strange food requirements, shopping idiosyncrasies, funny ...

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