LONDON - We invited marketers from across the food and drink industry to take part in a round table...;} Marketing Promotion Food and drink marketing used to be simple. Consumers would write a shopping list ... boosted their own-brand goods. In a nutshell, there has never been a more challenging time to be a food and drink marketer. Round table video: Food and drink marketers take the initiative in self regulation ...
percentage drops. Despite a 10.2% period-on-period drop, BBC Good Food remained the paid-for market leader ... managing director, said the Good Food brand was holding up well in the market, thanks in part to a strong showing on the web. He said: "Of our website businesses, the Good Food site, which receives 1.2 million ...
Food magazines are holding up well during the recession, with cookery and kitchen titles up more...." BBC Worldwide's Olive and Good Food both fell year on year, by 1.4% and 1.7% respectively, although the BBC's Easy Cook registered a 20.4% year-on-year increase to 88,692. Alfie Lewis, group food publisher ... are giving things up in this tough economic climate, but food remains a mainstay. In many cases, we have been ...
with what we are trying to achieve. But media owners mostly attempt to keep front of mind through food ...
The food sector was dominated by customer magazines in the latest set of ABCs, with Publicis...,173,303 copies, a 2% drop period on period. Of the consumer titles, BBC Worldwide's BBC Good Food attained a ... , to 81,484 copies. Top eight food magazines Magazine Circulation Prd/prd Yr ... Food 340,057 -7.1 0.5 (BBC Magazines) Waitrose Food Illustrated 320,006 0.3 1 ...
Ofcom's ban on HFSS food advertising on children's television means increasingly slim pickings...on junk-food advertising came into force. The media watchdog, faced with mounting political pressure ... to high fat, salt or sugar (HFSS) foods - and the effect on ad revenues on kids television channels has ... kids TV (see box, right). She says: The junk-food ban was a disappointing decision. It was really ...
The continuing popularity of TV cookery programmes has helped to boost the food magazine sector...-on-year rise and making it the BBC s best-performing food title. But Seven Publishing s Delicious outsold ... the period. The publisher of BBC Worldwide s food magazines, Alfie Lewis, blamed the drop on distribution ... , the BBC s leading cookery title, Good Food, continues to perform well. Period-on-period growth of 7 ...
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