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The Demographic Shift - 12

16 Dec 2002

outlet of the chain restaurant Pizza Express passing for top local food -- "well, the staff don't look ...

There are no global brands...

20 Nov 2002

, traditional culture and physiology, food, household cleaning and personal care products will always need more ...

Superbrands case studies: Carat

30 Aug 2002

. Innovative use of research for Arla Foods Lurpak brand, resulting in a customer segmentation built around attitudes to food, was recognised by the Media Week Planning Award judges. And a data-driven, multimedia ...

Superbrands case studies: J Walter Thompson

26 Jul 2002

for many of the 'home front' campaigns, such as the famous Food Facts advertisements. In 1944, JWT moved ...

The lost treasures of sponsorship

10 Jul 2002

to thousands of consumers. Unfortunately for the fast food giant, this was due to a miscalculation rather than

Superbrands case studies: McDonald's

28 Jun 2002

familiar Golden Arches. Achievements McDonald's is the world's largest and fastest-growing food service organisation, with more than 26,000 restaurants in 119 countries serving food and drink to nearly ... to receive an independently validated Basic Certificate in Food Hygiene, and successful completion ...

 

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