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Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

responsibility for all marketing activity and brand communications, non-food marketing, customer insight ... beyond food, Warby is steering the retailer on a course of solid growth in both sales and profits. 6 ...

Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?

24 Oct 2012 | by Simon Kershaw

. 2. KFC In the days before Kentucky Fried Chicken became known as KFC, the fast-food brand ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

concluded his email with: 'PS Crew food is still shit.' Punctuality drive The numbers back up ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

19 Jan 2012 | by Nicola Clark

) food and drinks sponsoring the Games. At a time when consumers are demanding trust and transparency, the combination of sport and HFSS food and drinks is increasingly unsustainable. It is apt, therefore ...

Sector Insight: Health and fitness clubs

03 Aug 2011

The gloomy economic climate has led many people to reassess their spending priorities. Even those unaffected by redundancies and cutbacks are likely to have increasing food and utility bills that outstrip any pay rises they may have had. While many sectors fall into the 'essentials' category ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

business grappled with rising food prices, which have placed significant pressure on the UK market ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ... on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...

Vouchers and gift cards: All in the experience

11 Mar 2011 | by Nicola Clark

, complete with a selection of fine rare wines and gourmet food. A Harrods Gift Card has to be loaded with a ...

Brand manager of the week: Suzannah Kwok, Vice-president, London Chinatown Chinese Association

08 Feb 2011

. Of course, being Chinese means about 90% of my spare time is spent preparing food. - What makes you angry ...

Brand Health Check: Pontin's

01 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

that exceed expectations. - Introduce high-street brands for food and retail to raise quality and send ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

goes into its food - 10 years of improvements in this area made the ad possible. A decision ... -out of Krushems, the fast-food chain's answer to the McDonald's McFlurry. She is backing the launch with TV ads ... -running 'food porn' advertising could be Sharp's way of showing his incoming boss that he still has a few ...

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