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Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

responsibility for all marketing activity and brand communications, non-food marketing, customer insight ... beyond food, Warby is steering the retailer on a course of solid growth in both sales and profits. 6 ...

The Year Ahead For...Magazines

10 Jan 2013

such as BBC Good Food have been doing this for years, of course, but continuing reductions in copy sales ...

Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?

24 Oct 2012 | by Simon Kershaw

. 2. KFC In the days before Kentucky Fried Chicken became known as KFC, the fast-food brand ...

Brand Manager of the Week: Rumbi Pfende

03 Oct 2012

; and to be sponsored by Selfridges can you imagine? An endless supply of fabulous clothes, make-up, food ...

Brand Manager of the Week: Colleen Williams

15 Aug 2012

favourite pub? Wetherspoon's - reasonable prices, decent food and tends to be a mixed crowd. What ...

The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently

29 Jun 2012 | by Stuart Derrick

of existing food and beverage retailers was important, and we found that it was going to be quite complex ... , Sainsbury's Formerly head of corporate responsibility and of non-food marketing at Sainsbury's, Sahota ...

The myth of the ageless society

19 Apr 2012 | by David Benady

for brands such as Holland Barrett. The health-foods and supplements retail chain appeals mainly to older ...

Brand Manager of the Week: Cristina Astorri

04 Apr 2012

atmosphere and good food. What's your favourite holiday destination? Tioman in Malaysia has to be one ...

Careers: The business of one

20 Jan 2012 | by David Benady

people I work with if they know anyone.' Eyles worked at McCain Foods for eight years before joining ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

19 Jan 2012 | by Nicola Clark

) food and drinks sponsoring the Games. At a time when consumers are demanding trust and transparency, the combination of sport and HFSS food and drinks is increasingly unsustainable. It is apt, therefore ...

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