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Brand Manager of the Week: Colleen Williams

favourite pub? Wetherspoon's - reasonable prices, decent food and tends to be a mixed crowd. What ...

Mars CMO Bruce McColl: 'Hiring talent is one of our biggest challenges'

confectionery (M Ms, Skittles and Wrigley), petcare (Pedigree and Whiskas) and food (Uncle Ben's and Dolmio ... -credit' for Mars' stand on marketing to children. 'Back in 2007, we were the first global food company to announce ... agrees that 'there isn't a responsible food manufacturer that isn't thinking about this (obesity) issue ...

Brand Health Check: Julian Graves

A competitive marketplace has forced the health-food chain into administration....in the run-up to London 2012. The message, however, has not had the desired impact on the health-food ... , however, Julian Graves has failed to make a profit. NBTY also owns health-food chain Holland Barrett ... . The retailer has also been faced with an increasingly competitive marketplace. The health-food market has ...

Tech: Don't shut out customers with IT security

Security was simple in the Middle Ages. You found a steep hill and built a castle on it. Add a few walls and ditches, and you felt pretty secure. There is one problem with this strategy - most castles were starved, not stormed. Locked inside the castle, the inhabitants had limited access to food ...

How strategy can save ad agencies

. Isolated from other landmass on an island with abundant food and no predators, it grew fat and happy ...

The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently

of existing food and beverage retailers was important, and we found that it was going to be quite complex ... , Sainsbury's Formerly head of corporate responsibility and of non-food marketing at Sainsbury's, Sahota ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Grand Prix

, with ads explaining food quality and business practices, plus grass-roots initiatives such as a community ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Marketing on a shoestring

- Maille was able to demonstrate its passion for food and commitment to great dinner party cooking ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Marketing for sustainable consumption

such as the Department for the Environment, Food and Rural Affairs were invited to use shower sensors and write about ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Long-term marketing excellence

of the work, with ads promoting a more open culture on issues such as food quality and the practices ...

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