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Unilever's Jon Goldstone: A great brand can't stand for 'cheap'

17 Jan 2013 | by Jane Bainbridge

The FMCG company's vice-president for brand-building, food and ice cream has a broad remit, but a.... However, the enthusiasm of the vice-president for brand-building, food and ice cream is anything but shaky ... , while at Premier Foods, clearly cherishes the change in culture. He is particularly taken by Unilever ... portfolios, the competition between food companies is fierce as they manage the balance between brand value ...

Crunchy Nut loses bite as sales plummet

17 Jan 2013 | by Kim Benjamin

. Psychological research shows all food choice is emotional, involving the reward system. It's here the battle ...

Brand Manager of the Week: Mark Stone

16 Jan 2013

be if you weren't a brand manager? Musician, explorer or (in the real world) an Asian food ... passion for Asian food and a desire to control my destiny by creating a brand that I was proud of ... peas a chance.' What hobbies do you have? Playing guitar, travel and tasting weird food ...

Sainsbury's Sarah Warby: 'We must act like a publisher'

10 Jan 2013 | by Matt Chapman

setting foot in Sainsbury's HQ, head of non-food marketing Rebecca Singleton, and director of brand ... food and drink ideas and other content, in an attempt to ensure the offline and online elements of its ... 's expansion into non-food items, however, is anything but humble. No longer confined to the physical retail ...

The Year Ahead For...Magazines

10 Jan 2013

such as BBC Good Food have been doing this for years, of course, but continuing reductions in copy sales ...

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

07 Dec 2012 | by Matthew Chapman

beyond its core offering, including trials of evening meals, convenience food and wine in a small number ...

Sector Insight (interactive): cheese

05 Dec 2012 | by Jane Bainbridge

and grocery across the EU. Alastair Jackson, marketing director, Adams Foods Jackson began his ...

Brand Manager of the Week: Jodie Wickers

05 Dec 2012

, washing dishes, and the food is still amazing. - What's your favourite holiday destination? Anywhere ...

Morrisons struggles to differentiate in a crowded market

28 Nov 2012 | by Kim Benjamin

. If you ask Morrisons' shoppers what they love about it, they will immediately talk about its fresh-food ... , fresh food that delivers value, and pulled back on promotions and depth of discount. It has also lagged ...

Coca Cola's Zoe Howorth: No room for 'empty 2013'

15 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

food lobby groups seeking a suitable adjective for the world's biggest purveyor of sugary drinks ...

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