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Brand manager of the week: John Davies

beers and some great food. If you could get tickets to any event, what would it be? The World ...

Am I being unreasonable?! Dealing with difficult customers in the digital age

ranged from the best way to get grass stains out of football kit to recommendations about Eukanuba food ... 's asked for input to its #McDStories, it received a deluge of tales complaining about the service and food ...

Coca Cola's Zoe Howorth: No room for 'empty 2013'

food lobby groups seeking a suitable adjective for the world's biggest purveyor of sugary drinks ...

Sales promotion: beyond the zero-sum game of deep price cuts

Foods-owned brand could look at running a loyalty scheme. With the ongoing economic gloom ... by companies as diverse as supermarkets Tesco and Sainsbury's, food and drink brands Starbucks and Coca ...

Joel Morris: Coke fuels Olympic fire

to which it can be laid at the feet of any individual food or drink brand,' he argues. He talks at length ...

Mars CMO Bruce McColl: 'Hiring talent is one of our biggest challenges'

confectionery (M Ms, Skittles and Wrigley), petcare (Pedigree and Whiskas) and food (Uncle Ben's and Dolmio ... -credit' for Mars' stand on marketing to children. 'Back in 2007, we were the first global food company to announce ... agrees that 'there isn't a responsible food manufacturer that isn't thinking about this (obesity) issue ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

,' he says. Food retailing of the future Hobnobbing with Google execs seems appropriate given how ... of food retailing,' argues Gissing. His pronouncement is backed by the latest figures from ... spring. Although international expansion is at the back of its mind, Gissing says the UK food market ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

.' Extra-curricular activities: Chair of the global taskforce for the G20 on food security, and president ... , then what's the purpose of life?' Favourite Unilever brand: Conimex - 'superb Indonesian food ...

Brand Manager of the Week: Thuy Nguyen

a social-media programme when I worked at McCain Foods. If you were a brand what would you ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

went in-store to shop, because they wanted to see the quality of the food they were buying ... food may be a wise move. INDEPENDENTS SUFFER 77% of respondents thought supermarkets took ...

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