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to drive that impulse eat,' she explains. 'When people are thinking about food and are hungry, a poster ...
, highlighting its heritage in fresh food. 'Our celebrity strategy is ongoing and allows us to deliver ... consumers to reappraise the Morrisons brand,' says Bates. 'Fundamental to the business is fresh food. It has always been at the heart. We talk about being a fresh-food specialist, which is not exclusive ...
The fast-food chain's online drive to be transparent has given critics an easy way to attack it....in with the campaign site at www.makeupyour-ownmind.co.uk. The site, which answers questions on McDonald s food, business, people and practices, is an attempt by the fast-food company to be more transparent. It is also ... to children after Santa Claus - faces a perception problem. As awareness of food miles, healthy eating ...
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