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Mail Newspapers Creative Team

in Kensington does a tempting line in Thai meals, the Whole Foods cheese and wine counter is hard to resist ...

Recession-busting revenue streams

-part Farm Camp for CITV was designed to encourage children to think about where their food comes from ... Tropicana wanted to engage with discerning, upmarket food-lovers, the broadcaster created an ident that allowed Tropicana to leverage the food site Channel4.com/food in a commercial break. The 30-second spot ...

Media's marketers walk the line

in the humorous trailer for Channel 4's The Great British Food Fight. Another key element of Radcliffe's job ...

Media 360: Perfect storm puts consumers in control

. " Lisa Clark Head of media management, Premier Foods "Media owners should offer creative, integrated ...

The wars of the grocers

as they fight an increasingly frenzied price war. Food retailers have shifted the bulk of their media spend ... budgets in response to the downturn, food retailers have supercharged their ad spends as they battle ... . He points to his company's work with Tesco to deliver a six-sheet poster blitz on non-food goods ...

Media 360: Meeting of minds

strong." THE CLIENT - Lisa Clark, head of media management, Premier Foods "The speed and severity ...

Brands target ethnic markets

, Elondyn.co.uk, while other sites include Mojawyspa.co.uk and Londynek.net. And, with Polish food the fastest-growing ethnic food group, brands are using outdoor media to target Poles. For example, Polish food group Wadowice used Clear Channel to advertise its Tymbark brand in areas of high Polish ...

The Marketing Profile: Jeremy Schwartz of News International

food and drink company Conival, which launched a range of fresh soups and desserts with chief Marco ...

Young People - Introduction

by the advertising ban on foods high in fat, salt and sugar, and audience fragmentation across the growing number ...

Media Week Awards 2008

: Mars: Pedigree: Selling Dog Food to People Who Don't Own a Dog Bronze - Carat: Diageo: Gordon ...

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