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The Year Ahead for ... Television

12 Jan 2012 | by Chris Locke

). Channel 4 has Gypsy Dwarves, Gypsy Dwarves Fashion With Gok, Tiny Gypsy Dwarf Food With Jamie and Tiny ...

Will product placement take branded content to the next level?

21 Oct 2011 | by David Benady

. The rules still prohibit many kinds of activity. Alcohol and junk food brands, for example, cannot use ...

'Change is the only constant,' says Channel 4's Andy Barnes

07 Sep 2010 | by Harriet Dennys

include a reality show set in a police station; a docu-drama about Notting Hill; and The Food Show, which Barnes describes as a "Top Gear for food". Making online pay Channel 4 has integrated its broadcast ...

Product placement green-light a 'victory for common sense', says ITV

16 Feb 2010 | by Adrian Pennington

, alcohol and HFSS foods from running PP, but if blacklisting certain categories was needed to push ...

Can Adam Crozier deliver what ITV needs?

29 Jan 2010 | by Harriet Dennys and Sara Kimberley

in the City." Crozier has a media background, rising from a humble beginning on the Pedigree Foods graduate ...

Recession-busting revenue streams

18 Nov 2009 | by Steve Hemsley

-part Farm Camp for CITV was designed to encourage children to think about where their food comes from ... Tropicana wanted to engage with discerning, upmarket food-lovers, the broadcaster created an ident that allowed Tropicana to leverage the food site Channel4.com/food in a commercial break. The 30-second spot ...

Spot the difference

06 Oct 2009 | by Adrian Pennington

of the content." In the latter camp are daytime factual entertainment shows - property, DIY or food - where ... an experience. Food and drink is part of that, but we would rarely advertise an individual product. Sponsorship ...

Frank propels ESPN into the TV premier league

11 Aug 2009 | by Tristan O'Carroll

to Brett Foraker, commercials director and creative director, Channel 4 Favourite food Anything cooked ...

Insiders' Guide: TMi Research and Insight Group

28 Jul 2009 | by Media Week

's Pavilion on Poland Street serves great quality Italian food and is conveniently located a stone's throw ...

Media's marketers walk the line

30 Jun 2009 | by Robert Gray

in the humorous trailer for Channel 4's The Great British Food Fight. Another key element of Radcliffe's job ...

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