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Top 10 ads with the highest recall in a single week in Adwatch 2008

. Lulu walks trough snowy streets and suggests Christmas food. 12.12.07 Argos. The Christmas Gift Guide ...

Top 10 Marketing moments of 2008

with weakened consumer confidence. As always, though, one brand's loss was another's opportunity. Fast-food ... in the corner Light-touch regulation continued to go out of fashion as alcohol, HFSS food and even car ... on such sites, as social networks have no right to profit from their customers' conversations. Fast food ...

Media: Things we like

's also giving away copies of the Food Doctor Diet by Dr Ian Marber for even more ammo against that post ...

Media: All about ... Socially responsible campaigns

to the mainstream - such as healthy children's food, hybrid cars, energy efficient products and recycled products ... be green but it's hardly green behind the ears. And after all, even the oil companies and the fast-food ...

Sector Insight: Pet Food and petcare retailing

expansion in the market for pet food and petcare products, where product development trends closely mimic ... , gifts and services such as grooming continues to widen. Pet food mirrors the trends seen in groceries ... on pet food and petcare rose 14% between 2003 and 2007, and Mintel predicts that the market will reach a ...

Editorial: Will clients follow Govt's lead in backing adland?

've been saying all along about the folly of restricting advertising on "junk" food and alcohol - a move...that none of its revenue streams are lost - especially two as important as food and alcohol. ...

Media Lifeline: Redwood Publishing

magazine-format programmes. The first up is BBC Good Food - followed by the likes of Gardener's World ...

Opinion: Perspective - Can adland change society and tame legislators?

prices on healthy food. By how much? For how long? Nationwide? The details are sketchy but the time ... reckons the commercial sector spends on promoting unhealthy food and drinks. But a great start ...

Editorial: Are morals affordable in an economic downturn?

to cut back on food miles may seem like principled behaviour in Hampstead. Impoverished Kenyan vegetable ...

Media: Double Standards - The ins and outs of the cross-platform approach

far? One of the most challenging was for the COI School Food Trust. We developed a cross ... about the quality of school food. Through multi-titled print advertorials, we proved school dinners were good food, then we drove readers to a specially created online forum where they could share their own ...

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