The 'Olympics of advertising': How the brands at Cannes competed for our attention
27 Jun 2012 | by Noelle McElhatton
is shifting the way brands approach them. Mobile is the game-changer, said Kraft Foods' vice ...
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Sector Insight: footwear retailing
02 Oct 2012 | by Jane Bainbridge
to lead its marketing operations. Her previous experience has been mostly in food industry as marketing ... have been at Northern Foods and Kraft. Naomi Shefford, marketing and property director, Shoe Zone ...
Sector Insight: Childrenswear
02 May 2012 | by Jane Bainbridge
director for Morrisons.com non food business. Before joining Morrisons she worked at fashion retailer White ...
No room in the UK: can new retailers succeed on the high street?
21 Nov 2011 | by Matthew Chapman
in recent years. Whole Foods Market, which has 300 stores in the US and Canada, opened its UK flagship ... . However, the recession took hold and the challenge of selling premium food on the UK high street became stiffer: this month it opened only its sixth store, in Glasgow. Since Whole Foods Market made its debut ...
London 2012: How to 'rent' an Olympic athlete
08 Jul 2011 | by Nicola Clark
can get the right food there too. - What advice would you give to brands looking to sign up ...
Marks & Spencer describes its journey from corporate social responsibility to sustainability
27 Oct 2009 | by Mike Barry & Lucy Calver
as taking trans fats out of food, reducing energy use and promoting Fairtrade. Externally it has allowed ... and desirable. Mike Barry is head of sustainable business and Lucy Calver is head of food and Plan A ...
Asda explains its bold attempt to involve customers in decision-making
06 Oct 2009 | by Fiona Ramsay
ranges and new food and household lines. It has named this open-door policy Chosen By You'. Bond says ... in their basic food ranges. Bond says Asda would have to consider what customers want', but suggested they were ...
Tesco attempts a walk on the fashion runway
22 Sep 2009 | by Joe Thomas
range on its site, despite extending its online offering into non-food products in July. Stunt ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
of the top 10 most-loved brands were related to food and drink. Moreover, two retailers (Tesco and Marks ... the 'most-indifferent' brands list. In contrast, food, consumed by everyone on a daily basis, is a far more ... , and food is the ultimate personal experience. Cheapness This drives a wedge between those who like ...
Top 10 puppets in advertising
23 Jun 2009 | by Bill Britt
on shipping out low cost, bulky items like 25 pound bags of dog food. PG Tips - Monkey ...
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