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The 'Olympics of advertising': How the brands at Cannes competed for our attention

27 Jun 2012 | by Noelle McElhatton

is shifting the way brands approach them. Mobile is the game-changer, said Kraft Foods' vice ...

Things we like

14 Jun 2012

, that gives users the chance to win food prizes every time a goal is scored in the Euro 2012 competition ...

Sector Insight: chocolate confectionery

13 Jun 2012 | by Jane Bainbridge

The recession has done little to curb consumers' appetite for these foods...":"//docs.google.com/spreadsheet/pub?hl=en_US Ireland and Nordics, Kraft Foods Following the takeover of Cadbury by Kraft, the marketing roles ...

Adwatch (June 13) Top 20 recall: Wall's Sausage Balls

13 Jun 2012 | by Trevor Hardy, founder, The Assembly

in advertising? Saatchi Saatchi and Kerry Foods obviously do. It's rare in the collection of ads around ... and strategy to support your bonkers execution - is what makes for great advertising. The food snob in me ... , I like them - and I suspect that is exactly what the clever marketing folk at Kerry Foods thought ...

Sector Insight: pizza and pasta restaurants

29 May 2012 | by Jane Bainbridge

The recession has done little to curb consumers' appetite for these foods...in the UK and US. Previous experience includes Kraft Foods and Ford brand management positions. Simon ... worked at Unilever for 17 years. She worked in marketing across a range of food brands in the UK ...

Where are the Jubilee commercials?

24 May 2012

it to the point of being brazen," one notes. CLIENT Paul Fraser, managing director, MH Foods "Whether ...

Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a strong disruptive move by elevating Birds Eye out of the sea of frozen food claims and conventions, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ...

Why we're loving ... Sam Bompas and Harry Parr, food architects

10 May 2012

to explore the interrelationship between food and architecture. We've worked with Fairtrade building ... favourite food architecture is ... The Cuccagna monuments made in 18th-century Naples. These were vast architectural structures made from food for epic civic feasts. Cuccagna monuments drew inspiration from ...

Connected television has finally arrived. But are advertisers ready?

10 May 2012

a particular genre of films, or a food brand packaging up great culinary content. - Create ...

Adwatch (May 2) Top 20 recall: Florette

09 May 2012 | by Russell Ramsey, executive partner, JWT London

stab at making it entertaining. The couple make the meal scenario is well worn in food advertising ...

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