02 Oct 2012
| by Jane Bainbridge
to lead its marketing operations. Her previous experience has been mostly in food industry as marketing ...
have been at Northern Foods and Kraft.
Naomi Shefford, marketing and property director, Shoe Zone ...
20 Sep 2012
for Cadbury London 2012 and Kraft Foods Europe, says that, on any social platform, brands only get out what ...
, social media manager, Kraft Foods Europe
"To date, we've used it primarily to activate Cadbury ...
18 Sep 2012
| by Jane Bainbridge
seating some companies are experimenting with an all round luxury experience such as specialist food ...
14 Sep 2012
| by Gemma Charles
such as 'Change4Life', the healthy-living campaign, which works with supermarkets such as Asda and Tesco and food ...
13 Sep 2012
on fast-food advertising before the 9pm TV watershed. And, of course, it's interesting that Hunt, the new ...
think twice before proposing heavy-handed fast-food or alcohol marketing restrictions.
3 The industry ...
06 Sep 2012
Kraft Foods UK's head of digital on the increasing popularity of all-night 'hackathons'
06 Sep 2012
| by Sarah Shearman and Rachel Barnes
A diet of pizza, crisps, fizzy drinks, beer and caffeine. This doesn't sound like the usual brain food, but when you're powering through the night as part of a 24-hour 'hackathon', these are often ...
-fliers - and big brands are going to evolve.
BRAND VIEW
Sonia Carter, head of digital, Kraft Foods UK ...
06 Sep 2012
An ego-driven new-business wizard with a taste for the high life, Harper ensured that, whenever he travelled, he was met by limousines, stayed in the presidential suites of the best hotels and had special foods prepared for him.
These indulgences, though, paled into insignificance beside his private plane ...
28 Aug 2012
| by Jane Bainbridge
Michelle Wilde, brand director cake, Premier Foods
Wilde has been at Premier Foods since June 2006 ...
messaging relating to the campaign's seven key themes of culture, heritage, music, sport, shopping, food ...