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Sector Insight: footwear retailing

to lead its marketing operations. Her previous experience has been mostly in food industry as marketing ... have been at Northern Foods and Kraft. Naomi Shefford, marketing and property director, Shoe Zone ...

Is Google+ good for brands?

for Cadbury London 2012 and Kraft Foods Europe, says that, on any social platform, brands only get out what ... , social media manager, Kraft Foods Europe "To date, we've used it primarily to activate Cadbury ...

Sector Insight: cinemas

seating some companies are experimenting with an all round luxury experience such as specialist food ...

Government marketing: Decoding the coalition's new strategy

such as 'Change4Life', the healthy-living campaign, which works with supermarkets such as Asda and Tesco and food ...

All About ... Culture Secretary Maria Miller

on fast-food advertising before the 9pm TV watershed. And, of course, it's interesting that Hunt, the new ... think twice before proposing heavy-handed fast-food or alcohol marketing restrictions. 3 The industry ...

Kraft's Sonia Carter: 'Hackathons are an interesting method'

Kraft Foods UK's head of digital on the increasing popularity of all-night 'hackathons'

Big brands embrace all-night 'hackathons'

A diet of pizza, crisps, fizzy drinks, beer and caffeine. This doesn't sound like the usual brain food, but when you're powering through the night as part of a 24-hour 'hackathon', these are often ... -fliers - and big brands are going to evolve. BRAND VIEW Sonia Carter, head of digital, Kraft Foods UK ...

The history of advertising in quite a few objects: 40 Marion Harper's plane

An ego-driven new-business wizard with a taste for the high life, Harper ensured that, whenever he travelled, he was met by limousines, stayed in the presidential suites of the best hotels and had special foods prepared for him. These indulgences, though, paled into insignificance beside his private plane ...

Sector Insight: cakes and cake bars

Michelle Wilde, brand director cake, Premier Foods Wilde has been at Premier Foods since June 2006 ...

VisitBritain targets Chinese tourists

messaging relating to the campaign's seven key themes of culture, heritage, music, sport, shopping, food ...

 

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