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Why we're loving: Jaspar Shelbourne, global creative director, JWT

11 Apr 2013

t a single moment of "diva" behaviour from any of the "stars". They ate the same food as us and slept ...

How Nexus drives home Chipotle's sustainable ideals

05 Jul 2012

- but they might want to find out more. The Creative Idea I have read quite a few scripts from fast-food ...

Adwatch (Mar 7) top 20 recall: McDonalds

07 Mar 2012 | by David Hackworthy, strategy partner, The Red Brick Road

McDonalds ad plays on the emotional appeal of fast food without being too schmaltzy....'ve always carried a torch for McDonald's, even though it got a super-sized shellacking from food lobbyists ... in which the creative plays out makes the spot work: more human connection, less food porn. This work ... the jump on McDonald's in terms of making tasty food, but McDonald's understands how to connect the brand ...

Adwatch (Nov 16) - Top 20 recall: Holland & Barrett

16 Nov 2011 | by Tony Quinn, head of planning, JWT London

Ad promoting health-food and supplements chain's loyalty card inspires 'handout dread'....known for giving us great deals on health foods and supplements', it would appear. From there we get ...

Adwatch (Nov 9) - Top 20 recall: John West

09 Nov 2011 | by Beeker Northam, Executive strategic director, Dentsu London

. The initiative is brilliant, but the strategy of 'a smallish company that cares about its food' isn't enough ...

Adwatch (Oct 26) - Top 20 recall: Sainsbury's moves past Oliver

26 Oct 2011 | by Nick Darken, Executive creative director, Albion

spending. With sales across the grocery sector in decline and record inflation pushing the cost of food ...

Adwatch (18 May): Top 20 recall - Diet Coke on trend

18 May 2011 | by Matty Tong, Head of planning, Publicis UK

Skip to the full table Coca-Cola is very clear about its gender segmentation: Coke Zero for the chaps and Diet Coke for the girls. Coke Zero took a while to take off, but the black can is everywhere these days. In contrast, as with many other sugar-free food and beverage brands, Diet Coke targets women ...

 

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