to remove filtersAdwatch (18 May): Top 20 recall - Diet Coke on trend
18 May 2011 | by Matty Tong, Head of planning, Publicis UK
Skip to the full table Coca-Cola is very clear about its gender segmentation: Coke Zero for the chaps and Diet Coke for the girls. Coke Zero took a while to take off, but the black can is everywhere these days. In contrast, as with many other sugar-free food and beverage brands, Diet Coke targets women ...
