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Media 360: Meeting of minds

25 Mar 2009 | by Staff

strong." THE CLIENT - Lisa Clark, head of media management, Premier Foods "The speed and severity ...

10 reasons why linear TV lives on

20 Mar 2009 | by Adrian Pennington

Food Season) or multiple-week formats (Big Brother), we can stifle PVR use." MPG's Oldham senses a ...

Meet the Client: Michael Bates, Morrisons

17 Mar 2009 | by Staff

Brand controlled? Morrisons. What are your main priorities over the next 12 months? Increasing our reputation for value and fantastic fresh food in an intensely competitive market. Agencies ... value-for-money quality food at low prices. How has your career background prepared you for your ...

Newspaper bulk copies come under ABC scrutiny

11 Mar 2009 | by Staff

. Bulks are copies newspaper groups sell for a nominal fee to airlines, rail firms, hotels, fast-food

Insiders' Guide: CBS Outdoor client sales team

11 Mar 2009 | by Staff

is the team's resident comedian and lovable rogue. We are all obsessed with food and wine and it's an odd day ...

Doritos goes down the DIY route

11 Mar 2009 | by Staff

Client: Walkers Snack Foods Agency: OMD UK Lead planners: Sam d'Amato and Pauline Kho We needed to inspire participation, create conversation and rebuild a brand identity in the minds of our target group. Strategy We embraced the insight that our target audience looks to its peers ...

 

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