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Doritos goes down the DIY route

11 Mar 2009 | by Staff

Client: Walkers Snack Foods Agency: OMD UK Lead planners: Sam d'Amato and Pauline Kho We needed to inspire participation, create conversation and rebuild a brand identity in the minds of our target group. Strategy We embraced the insight that our target audience looks to its peers ...

Designers star in Habitat campaign

25 Feb 2009 | by Chloe Howard

as by colour, art, food and travel. This gave the brand an edge and attracted a network of designers.

Brand Barometer - Mattessons ad is a bite-sized success

03 Jun 2008 | by Sundip Chahal

and the surrounding pedestrians turn into zombies when they notice the food. BrandIndex shows a positive change ...

Brand Barometer - Van Outen lifts Morrisons' brand image

21 Aug 2007 | by Media Week

on a message of fresh food: fish that has never been frozen, cakes and bread made in the store ... shopping for food, showing her pushing her shopping trolley across a field and on a fishing trawler, before ... in connection with a outbreak of E.coli in Scotland. And if past cases of brands associated with food ...

Brand Barometer - McDonald's has new image on the menu

07 Aug 2007 | by Media Week

. The idea, supposedly, is that there is no need to barbecue your own food when there is McDonald s summer ... to people actually visiting the fast-food chain have shown an improvement - net customer satisfaction is up ... year s media witch-hunt over healthy food. At -21, its recommend to a friend score is now at one ...

Brand Barometer - Waitrose ad promotes ethical policies

26 Jun 2007 | by Media Week

for food at the lowest possible price? Looking at changes to Waitrose s BrandIndex ratings since ...

Brand Barometer - Tesco milks the praise from latest ad

19 Jun 2007 | by Media Week

May was not a good month for supermarket leviathan Tesco. The BBC s Whistleblower programme sent undercover reporters to work in branches of Tesco (and Asda) and found workers changing the use-by date on food. Tesco s ratings on BrandIndex reacted as you d expect - its buzz fell by 22, its quality by six ...

 

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