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Kraft ups offer for Cadbury as Nestlé pulls out of bidding

LONDON - Kraft Foods is upping its hostile attempt to acquire Cadbury, as rival Nestlé pulls out...is an alternative to receiving Kraft shares. The US food giant had previously offered 300p and 0.26 Kraft share ... , Kraft said: "Kraft Foods is doing this because of the desire expressed by some Cadbury security holders to have a greater proportion of the offer in cash, and because Kraft Foods shareholders have expressed a ...

Co-op reappoints Rocket and Rapp Media to handle £54m media account

Rocket has retained the bulk of the Co-op's food and banking business, while Rapp Media has retained Somerfield's media business. The review, which was called in April, was led by Patrick Allen, Co-op group director of marketing. The businesses in the review included Co-op Travel, Co-op Insurance ...

Planet Media - A speed-read guide to the major developments of the week

, food and parties, was available at esmagazine.co.uk from yesterday (Monday). OUTDOOR - Amscreen ...

John Brown in divisional refit

Its core customer publishing business, catalogue business Code-London, digital offering Fingal and Act-Two, its children's publisher, will now be traded together under one roof, renamed under the John Brown brand. The move comes as the publisher of titles such as Waitrose Food Illustrated reduces its ...

Country Homes & Interiors magazine undergoes makeover

New features in next week's December issue will include an emphasis on more contemporary houses, a revamped logo, new fonts and larger photographs. Further changes include extra pages dedicated to decorating, shopping, food and lifestyle and more pet pages. The magazine last had a design overhaul in 2006 ...

Junk-food ads targeting children drop

LONDON - Advertisers are less likely to target children with junk-food ads following government...five years, with child-themed food advertising across all media falling 41% between 2003 and 2007 ... for confectionary. However, in total, ads for fast food, non-alcoholic drinks and cereals across press, radio ... of 11% across radio, internet and cinema. Despite the increase in the annual spend of food and drink ...

VideoJug in new syndication deal

of advertising revenues. Launched in 2006 and split into categories including health, DIY and food and drink ...

Significant ad spend growth not expected to return until 2010

, sales director, Digital Cinema Media, said: "There has been a huge increase in food advertisers and also ...

NMA targets the motoring sector

targeted the food sector. The NMA is planning to roll out the concept across other industry sectors. A ...

Planet Media - A speed-read guide to the major developments of the week

's restrictions of TV advertising for so-called junk foods STAT TO STEAL $1m - The amount of global ad revenue ...

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