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Year in review: 2011 Money and morals

organiser Fashion Rocks. - Fast-food giant Burger King hunts for a PR agency after parting ways with six ...

Pizza chain's Living Lab sounds terrific, Unity

45 years. Unity was asked to come up with ideas ranging from design to service and food, to build ... : new ideas, new decor, new food, new service, new everything. Oh, and do this in a way that's never ...

Lateral thinking required

is an important commodity. From fashion to food and drink, travel and leisure, interiors, design, watches ...

Food and Drink: Gu shows why giving in is good for you

In May 2011, premium desserts brand Gu announced a £2m campaign to support its brand relaunch. Wild Card was hired to handle the PR, which would build on the new messaging: Give In To Gu.

Food and drink - J&B gets the party started in Cape Town

Cow PR, the global agency for Diageo brand J&B Whisky, was asked to promote a brand event in South Africa.

Trust in the power of stories

Maybe I'm a cynic, but I can always tell when someone's been paid to tweet something. You're watching the world zip by on TweetDeck when someone you're following - let's say someone whose usual Twitter fare is football or politics - throws out a tweet compelling you to sign up to win a food ...

Consumer - Paddington revives Golden Shred appeal

Campaign: Bring Back Breakfast Client: Robertson's Golden Shred PR team: Ketchum Pleon Timescale: January-May 2011 Budget: 25,000 Robertson's Golden Shred, the Premier Foods-owned marmalade brand, asked Ketchum Pleon to run an awareness-raising campaign using its brand ambassador ...

Hit or Miss? Katy Perry 'reveals' her love of baked beans to The Sun

of her 'going off like a firework', it's nice to see a US superstar bigging up a humble food product ...

Burger King in consumer PR hunt following split with Cow

Fast-food giant Burger King is on the hunt for a PR agency after parting ways with six...on its food credentials. Helena Smales, EMEA comms manager, joined just over a year ago, having ... and pata negra. Last month Burger King was among a group of fast-food brands that agreed to display ... is due to end in mid-December. FAST-FOOD FACTS In October 2010 Burger King Corp was bought ...

Hit or Miss? Heinz faces customer revolt after cutting salt in brown sauce

, director, Edelman Any reformulation of a classic brand is fraught with danger. While responsible food ...

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