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What's in store for 2012?

11 Jan 2012 | by Kate Magee

guilty pleasures, such as confectionery, alcohol and fast food, as we turn to comfort eating ... -essential items in the shopping basket - so areas such as organic food might be under threat,' he says. IN A ...

Year in review: 2011 Money and morals

16 Dec 2011 | by Kate Magee

organiser Fashion Rocks. - Fast-food giant Burger King hunts for a PR agency after parting ways with six ...

Marketing to children - Kids Brand Index 2011

10 Aug 2011 | by Cathy Bussey

food and drink products, negotiating these regulations is a minefield in itself before even beginning ... on these pages that there are some important differences in the way children perceive brands. For tweens, food ... brands, we were able to capture their views. Brands were divided into 12 categories: clothing; food ...

Chris Norton, Blue Rubicon: How to build trust online

29 Jun 2011 | by Chris Norton

. If I go into a fast-food restaurant and get poor service, I can tell my friends on Facebook before I ...

Hit or miss? McDonald's acts to limit damage of bogus Twitter post

16 Jun 2011 | by Nikki Wicks

Twitter trouble McDonald's was forced into damage limitation mode last week by a hoax picture suggesting the fast-food chain would be charging African-American customers an extra $1.50. An image posted on Twitter purported to show a sign, complete with McDonald's logo, which said the measure ...

ICCO poll of agency chiefs in 19 countries points to expansion during 2011

17 Feb 2011 | by David Woods and Nikki Wicks

50% expected growth in the internet and telecoms industries 46% expected growth in the food ...

Bite Communications expands senior team

24 Nov 2010 | by Peter Hay

Foods and the UK's National Air Traffic Control Services. In addition, two account directors have ...

Social media: Know your Bloggers

04 Nov 2010 | by Cathy Bussey

subject area, such as beauty and fashion bloggers or food bloggers. Example: Lipglossiping.com Why ...

Digital agency Diffusion PR scoops Metro social media brief

27 May 2010 | by Gemma O'Reilly

.co.uk.' Separately, high street food outlet Pret A Manger has called in Fishburn Hedges to help build the brand ...

Mobile comms: The way forward - When PR goes mobile

17 Mar 2010 | by Arun Sudhaman

calculator app developed last year by the Food Standards Agency for its campaign to better monitor salt ...

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