TOP 25 HEALTHCARE PR: Health check - Mary Cowlett examines how sectoral change hit pharma PR firms in 2002
30 May 2003 | by Mary Cowlett
in 2002, down from 58 in 2001. And in the US, the Food and Drug Administration approved just 16 drugs ...
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TOP 25 HEALTHCARE PR: PROFILES
30 May 2003
with GSK's paracetamol category (branded Panadol in the UK) and food brand Horlicks in 2002. New business ... healthcare offering this July, with the launch of a food issues group. FLEISHMAN-HILLARD EUROPE ... into areas such as food health. F-H states it has won all six of its new business pitches in 2003, picking ...
ANALYSIS: PROs can learn from army's psyops
16 May 2003 | by Chris Scott
is currently operating radio stations in Iraq mainly to give basic information about where to get food ... of food and water, is drawn up, it cannot be deviated from. All individual uses of it, whether in a radio ... distinction is that the military is offering fresh food and water, which is very different from attempting ...
ANALYSIS: Collaboration is key for multi-agency PR briefs
16 May 2003 | by Mark Johnson
agency, working alongside the store's retained home and food agency Camron PR and its fashion agency ...
CAMPAIGNS: FSA contests perception of bias over GM - Issues Management
09 May 2003 | by Simon Ellery
Client: Food Standards Agency PR Team: In-house Campaign: Food Standards Agency's input to GM...Last summer, Environment, Food and Rural Affairs Secretary Margaret Beckett announced plans to fund consumer research into the controversial issue of GM food. The FSA wanted to contribute to the debate that would ensue. It published basic information on GM foods and organised various debates ...
CAMPAIGNS: Wisden's PR introduces a style change - Product Revamp
09 May 2003 | by Ian Evans
perception of bias over GM - Issues Management Simon Ellery Public relations Marketing Food Client...Ellery Public relations Marketing Food Client: Food Standards Agency PR Team: In-house Campaign: Food Standards Agency's input to GM food debate Timescale: Ongoing from July 2002 Budget: At least £30,000 Last summer, Environment, Food and Rural Affairs Secretary Margaret Beckett ...
INTERNATIONAL: DuPont review leads to agency talks
09 May 2003 | by Paul Cordasco
, but now works in areas such as food and nutrition, healthcare, electronics and clothing. ...
PUBLIC SECT0R: Save the Children creates a PA dept to boost its clout
02 May 2003 | by Rufus Jay
the year will also cover the recently launched appeal to raise money for basic healthcare, food and shelter ...
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