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The Food Standards Agency is to target the catering sector in an attempt to cut incidents of food poisoning by 20 per cent over the next five years. An initial six-month PR campaign ... of food hygiene. PR will be co-ordinated by the FSA's in-house team, headed by comms director ...
KP Foods has handed consumer PR work for its Hula Hoops brands to Revolver Communications. The six-figure appointment comes just a month after Lexis Public Relations resigned its extensive consumer PR brief with KP parent United Biscuits, which included work for the crisps brand (PRWeek, 2 ...
CONSUMER: Haygarth Group has been appointed by pet-food manufacturer Friskies for consumer and trade work on its Felix brand. Brand activity will include in-store merchandising and point-of-sale promotions, in addition to consumer PR. ...
Snacks giant United Biscuits has appointed Hill & Knowlton on a pan-European corporate and public affairs brief. The firm, whose brands include McVitie's and KP Foods, appointed H&K to the newly created account following a pitch in which eight agencies were invited to tender ...
The firm, whose brands include McVitie's and KP Foods, appointed H&K to the newly created account following a pitch in which eight agencies were invited to tender. Corporate affairs was previously handled in-house but was disbanded by UB following its takeover by the Final Realm consortium last year ...
CONSUMER: CirKle Communications has been hired on a consumer and trade PR brief by the company formed out of the recent merger of food companies Del Monte and Cirio. The new company is called Cirio Del Monte. CirKle was the incumbent for Del Monte's trade and consumer account. ...
, will involve liaising with trade publications, food wholesalers and retailers to promote the food giant ... the promotion of a new consultancy hotline for restaurants and other eateries to offer direct advice on food ... team of cooks who will be drawn upon by clients seeking telephone advice on food. Kent ...
CONSUMER: Grappa has been hired to oversee trade and consumer PR for the launch of Babylicious, a range of frozen baby meals to hit UK shelves next month. The products are being marketed as a wholesome alternative to processed baby food. ...
with a similarly sized client. 'We have a big capability in the food arena and there is a ...
Client: SnackStop PR Team: Weber Shandwick Worldwide Campaign: Save Our Takeaways Timescale: July -August Budget: 90,000 This summer, SnackStop, the pasta meal from Crosse & Blackwell, launched a spoof campaign, fronted by former strong-man Geoff Capes, to 'Save Our Takeaways'....
