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Somerfield ends six-year Band & Brown PR account

05 Oct 2001 | by CHRIS SCOTT

on Somerfield's key attributes of fresh food and high street presence. In April the chain reported ...

LABOUR PARTY CONFERENCE DIARY 2001

05 Oct 2001 | by JOE LEPPER

. The agency organised an aerobic breakfast event with Nestle providing the food - mostly KitKat Chunky bars ...

ANALYSIS: In-house/agency divide apparent - The division between agency and in-house PR staff is highlighted this week by the publication of a fresh batch of research by pollsters Mori. Holly Williams weighs up the evidence

05 Oct 2001 | by HOLLY WILLIAMS

. ' While this data provides the PR sector with food for thought, there are a host of issues involved ...

United Biscuits prepares to use external corporate PR

05 Oct 2001 | by CHRIS SCOTT

McVities and KP Foods, is on the verge of breaking with its history of handling corporate PR in ... across its main KP Foods and McVities brands. United Biscuits announced last month that it had ...

ISSUES MANAGEMENT: The PR challenge - How would you reduce public hostility towards legitimate refugees and asylum-seekers resident in the UK?

05 Oct 2001

, in humiliation, for inadequate food rations. The mechanic for the campaign would be to give refugees a ...

MEDIA: Fortnightly Restaurant mag set to launch

28 Sep 2001 | by ADAM HILL

Former Maxim editor Chris Maillard and ex-Times food and drink editor David Lancaster are to launch a dedicated magazine for chefs and restaurateurs on 17 October. The fortnightly Restaurant also hopes to appeal to lovers of eating out, Lancaster claimed. 'It is distinct from (Reed ...

MEDIA: CNN and Time mag sign AOL UK news content deal

21 Sep 2001 | by ADAM HILL

, food and drink, property and gardening, is edited by Rhona O'Donoghue. Women is edited ...

Starfish Comms wins McDougalls Foods cake work

14 Sep 2001

Starfish Communications is to promote a range of cake mixes in a consumer-focused campaign for McDougalls Foods, a division of food giant Rank Hovis McDougall. The initial focus of the work ... popularising baking mixes, particularly to the food media, required an innovative approach: 'Some ...

STOP PRESS: Campbell's has appointed agency Exposure

14 Sep 2001

FOOD: Campbell's has appointed agency Exposure to develop its Oxo brand. The 1.5m budget campaign, involving media relations, PR, event marketing and in-store promotions, is due to start in December and run for six months. The Exposure team reports to Oxo brand manager Roisin McCart. ...

STOP PRESS: Appointment at Golden Vale

14 Sep 2001

FOOD: Golden Vale has hired Mason Williams to handle PR for snack Cheesestrings. The brief will target trade and consumer media in support of on-pack promotions and a nutritional campaign. The account will be run by senior account director Alison Ward. ...

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