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Media's marketers walk the line

in the humorous trailer for Channel 4's The Great British Food Fight. Another key element of Radcliffe's job ...

Northern Foods calls review of £5m planning and buying job

LONDON - Northern Foods, one of the UK's leading food producers, has called a review of its...The review includes the media business for Dalepak Foods, Fox's Biscuits, Fox's Confectionery and Green Isle Foods. A number of undisclosed agencies are believed to have been invited to pitch for the business, including the incumbent. Equinox has held the planning and buying account for Northern Foods ...

Market Street concept lifts Morrisons' profile

recognised an opportunity to reposition itself as the "food specialist for everyone" and introduced a Market Street concept that promoted its individual fresh food counters, in-store specialists and friendly ...

M&S and Sainsbury's reminisce

S has been a trendsetter by introducing exotic foods, and Sainsbury's claiming it introduced ...

Outdoor raises Tesco's game plan

needed to ensure Tesco's non-food trade-driving advertising was impactful and competitive....-term six-sheet campaign supporting weekly non-food promotions. Tesco was offered category exclusivity among grocers and non-food high-street stores, guaranteeing standout that is unachievable in other media ... than just food" and "works hard to keep prices low" both performed significantly better with outdoor ...

Ink wins brief to publish PrivatAir

200,000 copies and will feature an editorial mix of art, fashion, food and travel Ink Publishing is a ...

Mediaedge:cia wins Grand Prix at Thinkbox TV Planning Awards

of TV category, in which Morrisons was relaunched as a "food specialist for everyone". Judges, who ...

IDS renews EBLEX backing of UKTV Food channel

on UKTV Food in a deal worth around £500,000....EBLEX has also been named as channel sponsor for the first two weeks of Good Food, which will replace UKTV Food from 22 June. Produced by Optomen, Market Kitchen is UKTV Food's flagship show reaching ... an expanded online partnership on UKTV Food's website. The online elements will cover sponsorship ...

 

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