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New-look UKTV History launches

2009, with the rebrand of UKTV Style, Homes, Gardens and Food. Separately, IDS, the Virgin Media-owned sales house responsible for UKTV's sales, has negotiated a six-figure deal on UKTV Food for New Zealand Lamb to be the exclusive broadcast sponsor of "World of Food" on UKTV Food. The deal begins tomorrow ...

Mars consolidates £15m Petcare business with Zenith

. The business includes Mars UK's Pedigree dog food range, Pedigree pet accessory range, Sheba cat food and Whiskas cat food range. A Mars spokesman said: "Following a scheduled review of our media planning ... , after which it was reported that even non-dog owners were buying the pet food. MediaCom will continue ...

Brands target ethnic markets

, Elondyn.co.uk, while other sites include Mojawyspa.co.uk and Londynek.net. And, with Polish food the fastest-growing ethnic food group, brands are using outdoor media to target Poles. For example, Polish food group Wadowice used Clear Channel to advertise its Tymbark brand in areas of high Polish ...

ABC Special: Food titles thrive despite recession

Food magazines are holding up well during the recession, with cookery and kitchen titles up more...." BBC Worldwide's Olive and Good Food both fell year on year, by 1.4% and 1.7% respectively, although the BBC's Easy Cook registered a 20.4% year-on-year increase to 88,692. Alfie Lewis, group food publisher ... are giving things up in this tough economic climate, but food remains a mainstay. In many cases, we have been ...

OTPmedia adds Deliaonline to ad portfolio

Ian Woolley, OTPmedia managing director, said Delia Online complements the company's existing network of premium publishers, while extending its reach within the cookery and lifestyle sectors. OTPmedia already sells ads for children's food site Annabelkarmel.com . OTPmedia said it is looking ...

Blighty launch to feature best of British brands

The Damned United and Virgin Atlantic. There will also be a break devoted to Premier Foods, featuring Hovis ...

Titan targets top 200 rail station sites

for CTN shopping, as research from Network Rail showed 95% of rail users regularly purchased food or drink ...

 

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