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-platform partnership that centred on food content. We created weekly tear-off recipe features and also sponsored ... . Online, we worked to identify key food bloggers and seeded content prior to the fortnight, which resulted ...
recognised an opportunity to reposition itself as the "food specialist for everyone" and introduced a Market Street concept that promoted its individual fresh food counters, in-store specialists and friendly ...
needed to ensure Tesco's non-food trade-driving advertising was impactful and competitive....-term six-sheet campaign supporting weekly non-food promotions. Tesco was offered category exclusivity among grocers and non-food high-street stores, guaranteeing standout that is unachievable in other media ... than just food" and "works hard to keep prices low" both performed significantly better with outdoor ...
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