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Recession-busting revenue streams

18 Nov 2009 | by Steve Hemsley

-part Farm Camp for CITV was designed to encourage children to think about where their food comes from ... Tropicana wanted to engage with discerning, upmarket food-lovers, the broadcaster created an ident that allowed Tropicana to leverage the food site Channel4.com/food in a commercial break. The 30-second spot ...

If you build it, they won't necessarily come

10 Nov 2009

baseball field, despite being on the verge of bankruptcy and desperately needing the land to grow food.

Burger King rings the changes

28 Oct 2009 | by Staff

Fast-food provider promotes its latest creation with quirky ad that provokes positive consumer...among fast-food consumers. Richard Wood, www.brandindex.co.uk ...

Best way to approach a brief is to always make it better

20 Oct 2009 | by Sue Unerman

for living on the ocean and using the land to produce food - this candidate was on the Eurostar back ...

OMD's Martin Shaw enjoys Beijing's culture

20 Oct 2009 | by Martin Shaw

-oriented and hours are long. However, the Chinese love food and the restaurant scene has been developing fast. Also ...

Tesco scotches £80m media review rumours

16 Oct 2009 | by Arif Durrani

to weather the economic storm better than most after expanding its offering beyond food. At the start ...

Mediaedge:cia's Jon Wright on Singapore

06 Oct 2009 | by Jon Wright

food - once you've had proper Asian food, you never go back. And having a live-in maid makes ironing ...

PHD's Mark Heap embraces Chinese culture

29 Sep 2009 | by Mark Heap

Why did you choose China? China presented an opportunity to immerse myself in a totally different culture. The language, the food, the people and the sheer scale of the challenge all motivated me. How are you finding it? The overall quality of work is not as high as in the UK, but the best work ...

Insiders' Guide: 7Squared commercial team

02 Sep 2009 | by Staff

by the team, ranging from the truly innovative to the truly strange. There's also quite a lot of food to get ... ruled the world... The aforementioned food in our in-tray would be completely calorie-free. ...

MediaCom wins £5m Northern Foods account

11 Aug 2009 | by John Reynolds

LONDON - MediaCom has won Northern Foods' £5m media planning and buying business, snatching it from...The WPP agency will now handle media for Northern Foods brands such as Dalepak Foods, Fox's Biscuits and Green Isle Foods. Four undisclosed agencies pitched for the business in total. Equinox has ... Catch in 2006. Northern Foods has more than 10,000 staff in the UK and Ireland and spent more than 3m ...

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