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Customer publishing: Customer magazines - Enter the digital age

techniques of HFSS food brands, building on the work of in-school education packs created by John Brown. Solution: Digital and above-the-line activity supported the British Heart Foundation's 'Food4Thought' campaign, which educated kids about the dangers of unhealthy foods. The site included an arcade-style game ...

Power 100 Marketers of 2008: 1-50

, he has been asked to replicate this success across the food category, which includes big-name brands ... Kate Bostock and head of food Steven Esom as additional members of the board, this was a mere sop ... Heinz-branded food products in some of its high-street stores, while its decision to introduce a 5p ...

Power 100 Marketers of 2008: 51-100

Billingsley, who was poached from Nokia in July last year. 89. Simon Eyles, McCain Foods The McCain Foods ...

Sainsbury's chief executive tops Marketing's Power 100 list

rocketing to ninth on the list on the back of the fast-food retailer's comeback this year. There were ...

Sector Insight: Music and DVD retail - High-street sales fall foul of web

supermarkets have expanded their non-food categories. Tesco and Asda, in particular, have begun to stock ...

Digital brief: Squaremeal.co.uk relaunches

and editorial content. The site, created by Aardvark Media, includes articles on food trends and wines, along

McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs

, the fast-food behemoth was voted the most-hated brand in Britain. Jill McDonald, its chief marketing ... -expanding waistline never far from the headlines over the past year, it is almost inevitable that fast-food chains ... , the fast-food brand also made a creditable showing among the favourites, coming in third behind KFC ...

Channel 4 food website to map favourite local restaurants

LONDON - Channel 4 is launching an interactive food website for users to pick their favourite local...The broadcaster says it wants to develop a community around its food content. Users will be able to recommend eateries on the Big British Food Map and Channel 4 food critic Andrew Webb will travel to the markets, cafes and restaurants to review them as part of a daily blog. The Big British Food Map follows ...

The Marketing Profile: Polly Cochrane of Channel 4

such as its Big Food Fight strand. Cochrane refuses to reveal which strands will be the focus of the rest ...

Southern Alps foods sponsors British Olympic athletes

are available from retailers including Tesco and Whole Foods Market. ...

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