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Government calls for extension of ad regulations under fire

It is not just food and drink brands that have cause for concern following the publication of the Department of Health's study into the changes in food and drink advertising to children. Given the threats ... in the nature and balance of food and drinks advertising, thereby making a curb on press, radio and internet ...

DVD sales spike fuelled by 'low-cost escapism'

. The figures follow a series of strong results from fast-food brands, as analysts suggested that the era of healthy eating and restaurant dining was giving way to one of quick, cheap food. Domino's cited families ...

Broadcasters offer advertisers tailored incentives

Last week, Channel 4 announced a 1m fund to en-courage food advertisers to run campaigns on its ... to use C4's endorsement on products. The broadcaster has deliberately targeted the food sector at a time ... basis,' he says. 'Channel 4 hasn't always been a natural fit for FMCG brands, so perhaps targeting food ...

Magazines turn to subscription discounts to counter newsstand slide

of December, magazines including Radio Times, Top Gear, BBC Good Food, BBC History and Match of the Day ...

Unopened direct mail rates fall in 2008

.1 7.69 75 21 Food 0.08 2.89 87.5 22 Supermarkets 0.07 0.18 7.69 23 Computers 0 ... Motors 0.42 1.45 15 Clothing and accessories 0.37 5 16 Food 0.37 2.35 17 Gardening ... and toiletries 0.46 1.16 18 Clothing and accessories 0.15 0.38 19 Food 0.15 0.18 20 Household ...

The week in Marketing: 1 October 2008

the pitch. Plum Baby expands Premium organic baby-food firm Plum Baby is launching a toddler range ...

Channel 4 offers food ad subsidies

LONDON - Channel 4 hopes to persuade more food brands to invest in TV advertising by offering...The broadcaster's ad sales team has set aside 1m to offer help to new-to-TV or lapsed food ... is a response to food brands' perceived reluctance to increase TV adspend. According to Nielsen ... online promotions. Channel 4's initiative will also allow the advertisers use of its food programming ...

Independent revamp offers advertisers prime position

of gadgets. There will be extended food and drink coverage on Thursdays, while an extended arts and books ...

Brand Health Check: Time Out

's London edition in January, which placed greater emphasis on food and lifestyle editorial and extended ...

The week in marketing: 24 September 2008

as it passes. Morrisons push Morrisons is gearing up for the launch of a non-food range supported by a ... -ment, Food and Rural Affairs, which encourages the public to save energy in their homes. The work follows ... of excellence to drive development of healthier foods for the European market. It will house core staff across ...

 

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