Targeted TV ads present new opportunities
02 Dec 2008 | by Andy Fry
ones: if you don't have a dog, no more dog food ads.' Milligan stresses that this will not replace ...
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Profile: Looking for loyalty
14 Apr 2010 | by John Reynolds
Family: Married with one son, Leo Lives: Hurstpierpoint, West Sussex Hobbies: Photography, food ...
Five spies hidden value in children's TV market
18 Nov 2008 | by Alison Donnelly
on the advertising of foods that are high in fat, salt and sugar during child-oriented airtime has reduced its ...
Marketing heroes
18 Nov 2008 | by Nicola Clark
the brand created the frozen-food market in the UK. Under Ken's leadership, Birds Eye dominated the market ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
.1 7.69 75 21 Food 0.08 2.89 87.5 22 Supermarkets 0.07 0.18 7.69 23 Computers 0 ... Motors 0.42 1.45 15 Clothing and accessories 0.37 5 16 Food 0.37 2.35 17 Gardening ... and toiletries 0.46 1.16 18 Clothing and accessories 0.15 0.38 19 Food 0.15 0.18 20 Household ...
Brand Health Check: Time Out
23 Sep 2008 | by Brand Health Check: Time Out
's London edition in January, which placed greater emphasis on food and lifestyle editorial and extended ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
The categories that follow include dairy, chilled convenience, frozen food, hot beverages, soft ... ' food, even in the convenience sector. At Pork Farms, though, neither innovations such as the Munchbox nor its mission 'to make food to make an occasion' have captured consumers' imaginations. Given ...
The Marketing profile: Tom Lucas of UKTV
15 Jul 2008 | by Alison Donnelly
- in the first quarter of 2009, and its lifestyle brands - Style, Food and Gardens - later next year. As a ...
Sector Insight: Cinemas - Still reeling in audiences
08 Jul 2008 | by Jane Bainbridge
that tickets are too expensive and half that the food on offer is overpriced and unhealthy. Only a quarter ...
Up-and-coming sports in need of a marketing makeover
17 Jun 2008 | by Ed Kemp
about innovation in categories such as food and drink, the phenomenon of new and re-branded sporting
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